Strategic Marketing

We strive to reach every resident of Grand Rapids with not only up-to-date information on what's happening in our city, but also amplify the programs and offerings you can take advantage of. We strategically map out our plans, answering who we're trying to reach, how to reach them where they are, and when to do so, all with the goal of getting the information in front of you as quickly and effectively as possible.

We research the best channels and methods to distribute this information and advise and assist the other departments of Grand Rapids to accomplish the same. These methods include but are not limited to social media, video, radio, postcards, newsletters, media releases, and more.