Strategic Plan

Strategic Plan Update

This updated Strategic Plan builds on the foundation established in 2019 and refined in 2022. Last updated in November of 2025, the plan reflects the progress we've made, the lessons learned through extraordinary times, and the evolving needs of a growing and dynamic city. While the plan continues to be grounded in our six core values – accountability, collaboration, customer service, equity, innovation, and sustainability – it also challenges us to apply these values in new ways.

Our mission remains clear: to elevate quality of life through excellent City services. This plan provides the roadmap for aligning our daily work, investments, and partnerships to achieve measurable results for the community. It strengthens transparency and accountability, ensuring that every objective and strategy moves us closer to our long-term vision of a city that works for everyone.

Contact Us

Phone 616.456.3165

Email manager@grcity.us

Location 300 Monroe Ave NW

Hours

Meetings in the Executive Office are by appointment only. Please email or call to schedule an appointment. Any walk-ins can request a meeting through the plaza level ambassador.